Jul 29 2012

Ouya: Looks like it’s a go!

Pronounced: OOO-yah. (Remember, the Wii taught us its whats inside that counts)

Wait… what?

If you have not heard of Ouya yet, here are the basic facts:

  • Ouya is a startup company founded by Julie Uhrman who’s cv includes positions with Vivendi Universal, Gamefly and IGN. (ok, I’m listening.)
  • The business plan for Ouya centers on a new, inexpensive game console for the home. To be powered by Google’s Android OS, with plans to sell the device + 1 controller for under $100 USD. A March 2013 release date is planned.
  • The prototype being shown has a great simple design by Yves Behar of fuseproject, and could easily be imagined as a part of the entertainment center in living rooms around the world.
  • Right now, it is just an idea. But this idea has something going for it – cash. Yes, thanks to kickstarter this idea has the one thing it needs to bring the concept from prototype to market and into consumers’ hands. As of this writing they seem to have $5,723,365 pledged of their $950,000 goal. Lets hope they don’t blow it all on Microsoft stock.

…and it looks like a fancy salt shaker.


  • Tegra3 quad-core processor
  • 1GB RAM
  • 8GB of internal flash storage
  • HDMI connection to the TV, with support for up to 1080p HD
  • WiFi 802.11 b/g/n
  • Bluetooth LE 4.0
  • USB 2.0 (one)
  • Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad
  • Android 4.0

The story of this company and its innovative attempt to bust into the console market has been covered by a variety of media including Wired, Forbes, Time, and PC World. The buzz seems to focus on two main points:

  1. The bold invitation to hackers to Root it, open it up, create new peripherals, etc. The ever present piracy debate is being brought up in relation to this point and the impression given by some is that the Android platform is inadequate to provide secure distribution (guaranteed control) for software developers.
  2. The indication that Ouya may beat industry giants Apple and Google to market with a device very similar to ones they may be planning to release. (“Apple TV” ring any bells?)

Obligatory controller image, nothing new here except… OMG! HOW WILL THEY LABEL THE BUTTONS!?!?

Think about it: All the things you use a smartphone/tablet for will be there. Email, messaging, social crap, web browsing, video streaming, music… it’s all there, albeit a bit less mobile. But now you can play some “grown up” games too. A million apps at your disposal, many of them free, the rest are quite cheap. And who knows what the hackers will come up with? There is enormous potential for added capabilities to rival what we see in the MS Kinect, PS move and wiiU.

Now let’s take a step back and imagine a world of the near future, perhaps a year from now; where the Ouya overcomes many obstacles and makes it to market. Will anyone care? Will it sell more than the N-gage? I’m going to go out on a limb and say “probably”. Despite another possible Xbox 360 price drop, we are unlikely to see a viable game console with better overall entertainment value. It’s not a stretch to see the potential market for a new $100 console, just refer to the increasing amount of fed up gamers hit with the reality of $80 games.

This is why I love the underdog. Out of nowhere and into living rooms, upsetting the establishment and bringing choice and value to gamers.

And now we can finally play Angry Birds the way it was meant to be played; on a 60 inch LED with 5.1 Surround

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About the author


A long time gamer, I remember having to reach up to press those Arcade buttons and it has been a string of amazing moments ever since. I am an ’80′s kid of the Atari generation. I dream in 8 bit, and I have fragged with the best of them. The first game I remember playing: Pac-Man on a cocktail table. First console: The legendary Atari 2600


  1. chicca_fabricio

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  2. Morton Ellstrom

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  3. Carlito

    your blog looks good, the article was absolutely fantastic! have a nice day.

  4. Claudia

    wow…it’s amazing i like that.

  5. lisa

    i can’t wait to see what kind of games will be made for this.

  6. Cesar

    cool, i love it.

  7. Dylan Santana

    you know how to take the attention of the readers with such good ideas.

    1. ZombieNinjaBot

      Aw, thanks so much.

  8. Carla

    i love it, it’s looks like this new competition will change the home console landscape for the better.

  9. Carmem Dos Satos

    That Ouya is some very interesting stuff.

  10. Elmides

    yes! you did an awesome job! the blog looks great. and a belated congratulations!

    1. ZombieNinjaBot

      Hey, thanks mate.

  11. Alcina

    hi there i like your post.http://www.kitsucesso.com

  12. Abella

    hey friend, i liked your article so much i even bookmarked it. cheers.

    1. ZombieNinjaBot

      Sure, I forget things I read too, checking back on this Ouya article daily might be wise.

  13. Shane K Richardson

    I think its really informative. I really like your other posts. Keep up the great work. If you can add more video and pictures can be much better. Because they help much clear understanding. :) thanks

    1. ZombieNinjaBot

      Best generic comment yet!

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